Categories
-Best use of technology in out-of-home advertising: Recognizing out-of-home advertising that used some form(s) of technology to elevate and distinguish the campaign. Honorees must prove that the tech was central to the out-of-home idea and execution, set the brand apart and drove results.
-Best gaming campaign: Recognizing work from a gaming brand or a brand outside of the gaming industry that creatively engaged with the sector or its fans. Honorees applied technology that is integral to gaming to break through as a brand, demonstrating business results.
-Best innovation or campaign using Web3: Recognizing a brand that creatively used a Web3 platform / technology for marketing purposes. Honorees must demonstrate that Web3 was a central part of the campaign or initiative and that the technology helped achieve brand goals.
-Best use of augmented reality: Recognizing a brand that applied augmented reality in a marketing campaign or experience. Must demonstrate that it met brand objectives and used AR in a new or inventive way.
-Best use of virtual reality: Recognizing a brand that used virtual reality in a marketing campaign or experience. Honorees must demonstrate how the use of VR was distinct and helped grow the brand or its audience.
-Best use of artificial intelligence: Recognizing a brand or campaign that was created using artificial intelligence. AI must be central to the idea and also distinctive from previous uses of the technology in marketing. Must prove that AI elevated the brand and achieved business results.
-Best use of tech in immersive experiences or experiential marketing: Recognizing a brand that applied some form(s) of technology to create an immersive experience or experiential marketing activation. Must prove how the technology was core to the experience and engaged audiences.
-Best innovation in green tech: Recognizing a brand or business that created or applied a form of green technology in a sustainable way. Must prove how the technology itself was sustainable, how it helped a business become more sustainable, and how it met brand objectives.
-Best innovation in accessible tech: Recognizing a brand or business that used technology to improve its accessibility or to make its communications / brand output more accessible to a diverse group of audiences.
-Creative use of data: Recognizing a brand that creatively applied data in a marketing campaign or initiative. Must prove how data was core to the idea and strategy and how it achieved a brand’s objectives.
-Best of the best: chosen from the winner’s list
